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Digital Brand Foundations

The digital brand foundation defines the visual language, design style, and principles that bring VAN DEER Red Bull Sports to life across every digital experience.

It serves as a source of truth, empowering teams to create with clarity, consistency, and a unified brand. Published as libraries in Figma and code, it enables designers and engineers to apply brand standards efficiently and maintain consistency across all platforms and digital touchpoints.

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Logos

Explore logos and guidelines that define usage, protect integrity, and ensures consistent brand expression.

Logos →Logos →

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Typography

Discover the typography system to that defines type styles, a clear hierarchy, and readability.

Typography →Typography →

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Colors

Discover the color system that defines palettes, ensures accessibility, and creates visual consistency.

Colors →Colors →

Get started

Setup the Foundation in code and design.

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For developers

Learn how to setup a project and use brand standards in code.

Develop →Develop →

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For designers

Learn how to setup a project and use brand standards in designs.

Design →Design →

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