Logos
Logos
Logos form the cornerstone of brand recognition and identity. Clear guidelines on logo usage, variations, and placement ensure that the brand is represented consistently, accurately, and with impact across all touchpoints
Primary
Emblem
As the primary logo, always default to using emblem logo as a first option.
Secondary
Compact
Use where the emblem isn't suitable. This option may be used for compact, horizontal layouts, such as navigation menus.
Long
Use where the emblem or compact options aren't suitable. Ideal for scenarios where high visibility of the logo is required.
Get started
Resources to get started using logos.